Welcome to Effective Marketing Tenerife!
If you're looking for marketing advice or information in Tenerife, you've come to the right place.
We help small to medium-sized companies with their sales and marketing by improving their strategies and tactics.
We also write a business column in the Canarian Weekly. Find the Canarian Weekly articles here.
If you'd like to meet for a no-obligation chat about how we can help you grow your business, just call us on 902 789 660 and we'll arrange a mutually convenient time!
P.S. Read my latest articles below to get a better idea of what we're about!
How to improve yourself and your business.
When did you last sit down and take the time to learn something new?
Not just something new, but something new that will actually help you in your business?
It’s amazing how many business owners and managers I meet who don’t get this simple concept – if you study and learn the craft of running a business, you’ll end up with a better and more profitable business.
A month ago I wrote about working ON your business, not IN it. It was all about creating systems, and about creating a business rather than a job.
Many people try to set up a business, but end up chaining themselves to a never ending miserable existence.
Michael Gerber, author of the E-Myth is the man who popularised the statement…
“Work On Your Business… Not In It!”
What he’s saying is that most business owners end up being their own employees, slaving away in their own little business.
They create a JOB for themselves, rather than a BUSINESS!
In fact, many times they do exactly the same thing as a bar manager would do. Or as an electrician making house calls would do. Or the estate agent who goes around showing houses.
If you want a website for your business, you need to understand how to make it successful so it works for you. Without this information the chances are you’ll waste most of your money, time and effort.
A lot of websites these days have one thing in common…
… they don’t work! At the very least, they are not generating the results their owners wanted and expected.
Imagine you set up your website; you sit back and wait for more business…and nothing happens. Do you have any idea what to do next? Or, perhaps you get visitors to your site, but you´re not getting calls or visitors – any idea why?
If you want your advert to work better and produce more leads and enquiries, here are some top tips for how you can improve your results!
If you don’t track your response, how do you know if your advertising works?
One of our clients advertised an event wanting people to turn up. Quite a few turned up, yet afterwards the client claimed they had no response from their advertising because “they are all our customers anyway”.
By far the biggest mistake I see in small businesses is failure to market your business properly.
As a small business owner or entrepreneur, you are normally focused on delivering your product or service.
If you are a dry cleaner, you try to give the best possible dry cleaning service.
If you are an accountant, you make sure all accounts are done on time and as correctly as possible for your clients.
If you are a chiropractor you make sure you fix people’s spinal problems as painlessly and quickly as possible.
Get the picture?