Welcome to Effective Marketing Tenerife!

If you're looking for marketing advice or information in Tenerife, you've come to the right place.

We help small to medium-sized companies with their sales and marketing by improving their strategies and tactics.

We also write a business column in the Canarian Weekly. Find the Canarian Weekly articles here.

We have launched our new look website as of 19th May, and are in the process of moving over all the old content including Special Reports etc. The 7 Marketing Mistakes Special Report will shortly be available, as will the Advertising Checklist.

If you'd like to meet for a no-obligation chat about how we can help you grow your business, just call us on 902 789 660 and we'll arrange a mutually convenient time!

Warmest regards,
Steve & Jennie

P.S. Read my latest articles below to get a better idea of what we're about!

This is a message and an offer to help only for those that are serious about making a real change in their life.

If you’re fed up with your situation, especially in the current financially challenged environment, then it’s really up to you to make some changes in your life so you can move forward and start making more money.

What I am offering here is to help you to make changes in your own life. But you need to be serious about it. There’s absolutely no point in you starting down this road if you’re not absolutely committed to make a change.

Ok, so we’re in a recession. And that’s bad for an awful lot of people.

But for some people, this is a great time! Why?

Because a downturn for some will always be an upturn for others.

Let me give you an example: when big business lay off thousands of employees then they bring in recruitment consultants and counselling professionals to help with the layoffs. Sometimes these layoffs keep these professionals going for months or even years.

Unfortunately, a lot of people take their redundancies and lack of work laying down – they blame it on the economy and start looking for similar work or claim on the Social System for as long as they can.

Are you worried about not having enough money? Are you looking for a way to survive?

With the economy in free-fall, many people have lost their jobs and are desperate to earn some money.

Others are very worried about their future, and want to find a way to guarantee they have an income if they lose their jobs or their business.

Are you worried about your future?

Do you have enough money in the bank to last you until this crisis is over?

If not, you need to start thinking about how you can make more money, fast.

Do you want a sure-fire way of creating an ongoing, profitable business?

Conventional wisdom, taught in business classes and business schools, is to create your product or service first then look for the target market you can sell it to.

At Business School doing my MBA I was taught “Find a need and fill it”. The idea is that if you can identify that customers have a particular need, you can satisfy their need and charge them for it.

So most business owners set out with an idea, create their product or service then start looking for customers to sell it to.

Referral systems are probably one of the most important things you can implement in your business. It’s an easy way to double your business by just getting all your customers to refer just one person to you. That doubles your business. Word-of-mouth marketing is one of the cheapest things you can achieve in your business.

Is this really difficult? You might think it’s impossible because perhaps you rarely get referrals now. That’s what you know about. You might be getting referrals and not be aware of them or tracking them. It’s not difficult. You should aim all of your efforts at getting referrals because they’re usually better customers.