Archive for December, 2008

Winning More Business With Effective Ads Part 1

Last time we discussed the Message, Market, Media mix and how important it is to hit the sweet spot in your marketing.

This week we’ll touch on how to write more effective ads.

I’d like to introduce you to Claude Hopkins (1866 – 1932). He was one of the great advertising pioneers, and was the first person to define what “advertising” actually meant. In his book “Scientific Advertising” he wrote:

“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman’s standards.