Archive for January, 2009

How To Achieve A Positive Mental Attitude

This week you’ll discover how to keep positive and moving forwards, rather than letting the “bad” economy get to you…

You may have heard about “The Secret” and “The Law of Attraction”. The idea is that “thoughts become things”, so if you visualise hard enough, things will start happen for you.

Well, that’s a strong simplification of what’s actually going on. But you’ll be pleased to know you can easily get started and get benefits from the Law of Attraction and positive thinking.

Winning More Business With Effective Ads Part 2

Last time we started discussing how to write more effective ads. We’re continuing on the same theme, and we’re starting with…

The Headline

If you’re going to make a single change to boost your response rate the most, focus on your headline (you do have one, don’t you?).

Why? Because five times as many people read your headline than your copy. Quite simply, a headline is… an ad for your ad. People won’t stop their busy lives to read your copy unless you give them a good reason to do so. So a good headline promises a benefit.