Archive for February, 2009

Raise your game

We recently met a tourist in Los Cristianos who had been looking forward to her holiday for months. But she was not enjoying the hotel she was staying at, nor the shops and restaurants in the local area.

She was here with her husband and children, and wanted to be able to relax and enjoy herself. But it was difficult for her as she felt everywhere she went she was meeting people who had a lot to learn about customer service.

The staff in the hotel didn’t seem friendly, the service in the restaurant in the morning was slow and unfriendly, and the food quality was low, albeit “acceptable”.

How to get more sales by asking a simple question

One of the easiest ways to increase your profits is to ask a customer has just bought something from you to buy something else.

A famous line from the McDonald’s restaurants is: “Would you like fries with that?” That single question added hundreds of millions of dollars in extra sales for them.

How can you profit from this?

It doesn’t matter what business you are in; you can add-on or cross-sell products to your customers.

When an estate agent sells or rents a house, they can ask: “Do you need a removal company?” Even if they don’t supply the service directly, they can recommend someone and get a commission.