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	<title>Effective Marketing in Tenerife</title>
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	<link>http://www.effectivemarketingtenerife.com</link>
	<description>Growing Your Business Is Our Business</description>
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		<title>Time For Something New!</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/study-and-improve/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/study-and-improve/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 18:00:23 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/?p=309</guid>
		<description><![CDATA[How to improve yourself and your business. When did you last sit down and take the time to learn something new? Not just something new, but something new that will actually help you in your business? It’s amazing how many business owners and managers I meet who don’t get this simple concept – if you [...]
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How To Make Money In Your Business</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/make-money-in-your-business/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/make-money-in-your-business/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 11:26:51 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/canarian-weekly/make-money-in-your-business/</guid>
		<description><![CDATA[Many people try to set up a business, but end up chaining themselves to a never ending miserable existence. Michael Gerber, author of the E-Myth is the man who popularised the statement… “Work On Your Business… Not In It!” What he’s saying is that most business owners end up being their own employees, slaving away [...]
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<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/who-else-wants-to-make-more-money/' rel='bookmark' title='Who Else Wants To Make More Money?'>Who Else Wants To Make More Money?</a></li>
<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/winning-in-business.html' rel='bookmark' title='Winning In Business'>Winning In Business</a></li>
<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/save-yourself-from-disaster.html' rel='bookmark' title='Save Your Business From Disaster'>Save Your Business From Disaster</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Create A Website That Works</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/how-to-create-a-website-that-works/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/how-to-create-a-website-that-works/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 09:22:38 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/canarian-weekly/how-to-create-a-website-that-works/</guid>
		<description><![CDATA[If you want a website for your business, you need to understand how to make it successful so it works for you. Without this information the chances are you’ll waste most of your money, time and effort. A lot of websites these days have one thing in common&#8230; &#8230; they don’t work! At the very [...]
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<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/selling-using-a-website.html' rel='bookmark' title='Selling Using A Website'>Selling Using A Website</a></li>
<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/create-effective-adverts/' rel='bookmark' title='How To Create Effective Adverts'>How To Create Effective Adverts</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How To Create Effective Adverts</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/create-effective-adverts/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/create-effective-adverts/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 09:10:43 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/articles/create-effective-adverts/</guid>
		<description><![CDATA[If you want your advert to work better and produce more leads and enquiries, here are some top tips for how you can improve your results! Tracking Response If you don’t track your response, how do you know if your advertising works? One of our clients advertised an event wanting people to turn up. Quite [...]
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<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/writing-effective-adverts/' rel='bookmark' title='Top 5 Tips For Writing Effective Adverts'>Top 5 Tips For Writing Effective Adverts</a></li>
<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/how-to-create-a-website-that-works/' rel='bookmark' title='How To Create A Website That Works'>How To Create A Website That Works</a></li>
<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/winning-more-business-with-effective-ads-part-1/' rel='bookmark' title='Winning More Business With Effective Ads Part 1'>Winning More Business With Effective Ads Part 1</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Market Your Business Properly!</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/market-your-business-properly/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/market-your-business-properly/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 09:06:08 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/articles/market-your-business-properly/</guid>
		<description><![CDATA[By far the biggest mistake I see in small businesses is failure to market your business properly. As a small business owner or entrepreneur, you are normally focused on delivering your product or service. If you are a dry cleaner, you try to give the best possible dry cleaning service. If you are an accountant, [...]
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Change Your Life</title>
		<link>http://www.effectivemarketingtenerife.com/self-development/how-to-change-your-life/</link>
		<comments>http://www.effectivemarketingtenerife.com/self-development/how-to-change-your-life/#comments</comments>
		<pubDate>Fri, 22 May 2009 08:28:16 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Self Development]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/?p=252</guid>
		<description><![CDATA[Do You Have The Courage to Change Your Life? This is a message and an offer to help only for those that are serious about making a real change in their life. If you&#8217;re fed up with your situation, especially in the current financially challenged environment, then it&#8217;s really up to you to make some [...]
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		</item>
		<item>
		<title>Opportunities Available Right Now</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/opportunities-available-right-now/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/opportunities-available-right-now/#comments</comments>
		<pubDate>Fri, 22 May 2009 01:06:51 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/?p=246</guid>
		<description><![CDATA[Ok, so we’re in a recession. And that’s bad for an awful lot of people. But for some people, this is a great time! Why? Because a downturn for some will always be an upturn for others. Let me give you an example: when big business lay off thousands of employees then they bring in [...]
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<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/its-your-own-fault.html' rel='bookmark' title='It&#8217;s Your Own Fault'>It&#8217;s Your Own Fault</a></li>
<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/how-to-achieve-a-positive-mental-attitude/' rel='bookmark' title='How To Achieve A Positive Mental Attitude'>How To Achieve A Positive Mental Attitude</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Else Wants To Make More Money?</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/who-else-wants-to-make-more-money/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/who-else-wants-to-make-more-money/#comments</comments>
		<pubDate>Thu, 07 May 2009 00:31:07 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/?p=183</guid>
		<description><![CDATA[Are you worried about not having enough money? Are you looking for a way to survive? With the economy in free-fall, many people have lost their jobs and are desperate to earn some money. Others are very worried about their future, and want to find a way to guarantee they have an income if they [...]
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</ol>]]></description>
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		</item>
		<item>
		<title>How to start your own profitable business</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/how-to-start-your-own-profitable-business/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/how-to-start-your-own-profitable-business/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 00:28:17 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/?p=181</guid>
		<description><![CDATA[Do you want a sure-fire way of creating an ongoing, profitable business? Conventional wisdom, taught in business classes and business schools, is to create your product or service first then look for the target market you can sell it to. At Business School doing my MBA I was taught “Find a need and fill it”. [...]
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<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/grow-your-business.html' rel='bookmark' title='The 5 Ways To Grow Your Business'>The 5 Ways To Grow Your Business</a></li>
<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/market-your-business-properly/' rel='bookmark' title='Market Your Business Properly!'>Market Your Business Properly!</a></li>
</ol>]]></description>
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		<title>Get More Business Through Referrals</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/get-more-business-through-referrals/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/get-more-business-through-referrals/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 00:26:17 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/?p=179</guid>
		<description><![CDATA[Referral systems are probably one of the most important things you can implement in your business. It’s an easy way to double your business by just getting all your customers to refer just one person to you. That doubles your business. Word-of-mouth marketing is one of the cheapest things you can achieve in your business. [...]
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<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/market-your-business-properly/' rel='bookmark' title='Market Your Business Properly!'>Market Your Business Properly!</a></li>
<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/make-money-in-your-business/' rel='bookmark' title='How To Make Money In Your Business'>How To Make Money In Your Business</a></li>
</ol>]]></description>
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		<item>
		<title>Problem or Challenge?</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/problem-or-challenge/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/problem-or-challenge/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 00:24:22 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/?p=177</guid>
		<description><![CDATA[Are you the kind of person who has problems in your life, or do you see problems as challenges? The way you phrase your problems, or challenges, makes a big difference in your ability to come up with solutions and move forward. If you are facing problems in your life, then try thinking of them [...]
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</ol>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Saving Your Business From Disaster</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/saving-your-business-from-disaster/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/saving-your-business-from-disaster/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 00:21:31 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/?p=175</guid>
		<description><![CDATA[OK, some people would say this is a negative headline. “My sales are going down, but it&#8217;s not disaster yet.” But that&#8217;s the point, isn&#8217;t it? We don&#8217;t want you to be in that “disaster” category. You need to stop the slide downwards so you never experience that “disaster” moment. You probably have people saying [...]
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Raise your game</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/raise-your-game/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/raise-your-game/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 00:20:22 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/?p=173</guid>
		<description><![CDATA[We recently met a tourist in Los Cristianos who had been looking forward to her holiday for months. But she was not enjoying the hotel she was staying at, nor the shops and restaurants in the local area. She was here with her husband and children, and wanted to be able to relax and enjoy [...]
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		</item>
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		<title>How to get more sales by asking a simple question</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/how-to-get-more-sales-by-asking-a-simple-question/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/how-to-get-more-sales-by-asking-a-simple-question/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 00:19:15 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/?p=170</guid>
		<description><![CDATA[One of the easiest ways to increase your profits is to ask a customer has just bought something from you to buy something else. A famous line from the McDonald&#8217;s restaurants is: &#8220;Would you like fries with that?&#8221; That single question added hundreds of millions of dollars in extra sales for them. How can you [...]
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</ol>]]></description>
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		</item>
		<item>
		<title>How To Achieve A Positive Mental Attitude</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/how-to-achieve-a-positive-mental-attitude/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/how-to-achieve-a-positive-mental-attitude/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 00:05:44 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/?p=167</guid>
		<description><![CDATA[This week you’ll discover how to keep positive and moving forwards, rather than letting the “bad” economy get to you&#8230; You may have heard about “The Secret” and “The Law of Attraction”. The idea is that “thoughts become things”, so if you visualise hard enough, things will start happen for you. Well, that’s a strong [...]
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		<item>
		<title>Winning More Business With Effective Ads Part 2</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/winning-more-business-with-effective-ads-part-2/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/winning-more-business-with-effective-ads-part-2/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 23:59:39 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/?p=165</guid>
		<description><![CDATA[Last time we started discussing how to write more effective ads. We’re continuing on the same theme, and we’re starting with&#8230; The Headline If you’re going to make a single change to boost your response rate the most, focus on your headline (you do have one, don’t you?). Why? Because five times as many people [...]
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<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/winning-in-business.html' rel='bookmark' title='Winning In Business'>Winning In Business</a></li>
<li><a href='http://www.effectivemarketingtenerife.com/canarian-weekly/writing-effective-adverts/' rel='bookmark' title='Top 5 Tips For Writing Effective Adverts'>Top 5 Tips For Writing Effective Adverts</a></li>
</ol>]]></description>
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		</item>
		<item>
		<title>Winning More Business With Effective Ads Part 1</title>
		<link>http://www.effectivemarketingtenerife.com/canarian-weekly/winning-more-business-with-effective-ads-part-1/</link>
		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/winning-more-business-with-effective-ads-part-1/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 23:54:38 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

		<guid isPermaLink="false">http://www.effectivemarketingtenerife.com/?p=163</guid>
		<description><![CDATA[Last time we discussed the Message, Market, Media mix and how important it is to hit the sweet spot in your marketing. This week we’ll touch on how to write more effective ads. I’d like to introduce you to Claude Hopkins (1866 – 1932). He was one of the great advertising pioneers, and was the [...]
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		<comments>http://www.effectivemarketingtenerife.com/canarian-weekly/message-market-media/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 23:51:13 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

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		<description><![CDATA[There are three required components for effective marketing. It doesn’t matter what you’re marketing, where, when, what price, to whom. And it doesn’t matter what your business is – if you’re a plumber, a restaurant owner, a massive corporation, you need these three components to work for you. Think of these three components as a [...]
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		<pubDate>Mon, 10 Nov 2008 23:48:02 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Canarian Weekly]]></category>

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		<dc:creator>Steve</dc:creator>
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