Yes, absolutely. Let me reiterate that: It’s Your Own Fault that you aren’t more successful. It’s your own fault you are struggling in your business.

If you don’t believe me, let me ask you who you can really blame. Your suppliers? Your customers? Your staff? No, they haven’t all conspired to wreck your business!

I can tell you that others in your local area are doing well, despite them having the same customers, the same suppliers and the same kind of staff.

Let me explore this a bit more. If your staff are the problem, why are you letting them be a problem? Either do something about them or YOU are the problem!

Two weeks ago we looked going back to basics and the importance of having systems in place in your business.

To recap, with systems you have a reliable way of testing ads to find winners which will continue to produce new prospects and clients for a long time to come.

Whenever you advertise, or promote yourself in any way, you need to test, test and test. Start small. Track response. Analyse your results. You discover what works, and do more of it. If it doesn’t work, drop it.

This week we’ll look into the importance of failing faster!

There’s a lot of talk on the island of how businesses are suffering due to the economic downturn, so it’s time for some “good news” reporting showing it’s actually possible to do well, even in this climate!

In the spring we ran a series of articles in this column on how to improve your marketing and advertising for your business. And now, every fortnight the Business column will again focus on how you can improve your business.

15 Profit Boosting Ideas, Tips & Techniques To Help You Gain Maximum Marketing Value From Every Brochure!

A powerful brochure is one of the most effective marketing tools any business could have, particularly for businesses here in Tenerife. It’s an excellent opportunity to deliver important information about your company, products or services, and is small and handy to pick up and read, and keep for later!

A typical brochure format offers you plenty of room to provide everything you need to say to attract attention for your business and what you offer. With brochures coming in varying sizes, shapes and forms you have as much space as you need to present a compelling marketing message.

Ways To Improve Sales Through Your Website

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your sales letter, not to your whole audience.