Posts Tagged ‘Articles’

There’s a lot of talk on the island of how businesses are suffering due to the economic downturn, so it’s time for some “good news” reporting showing it’s actually possible to do well, even in this climate!

In the spring we ran a series of articles in this column on how to improve your marketing and advertising for your business. And now, every fortnight the Business column will again focus on how you can improve your business.

How To Put Lead Generation On Steroids!

Having a constant stream of new prospects and enquiries is the true lifeblood of your business.

The problem is, how do you attract new prospects, continuously, effortlessly, effectively and profitably?

Today I will share with you one of the most powerful lead generation systems in existence. It’s been used in many industries, by countless businesses, with great results, and is particularly interesting to Estate Agents, professional service companies and most non-retail businesses.

How to sell more by telling your customers to wait!

This is a tried and tested principle which is used everywhere – yet most business people don’t even think to consider it in their own marketing and selling. Those who use it to great effect, sell a lot more by effectively using this technique.

The Zeigarnik Effect was discovered in 1927 by Russian psychologist Bluma Zeigarnik, and simply states that we remember interrupted tasks best. The reason for this is that tension is created inside us when there are unfinished tasks.