Posts Tagged ‘Brochures’

There’s a lot of talk on the island of how businesses are suffering due to the economic downturn, so it’s time for some “good news” reporting showing it’s actually possible to do well, even in this climate!

In the spring we ran a series of articles in this column on how to improve your marketing and advertising for your business. And now, every fortnight the Business column will again focus on how you can improve your business.

15 Profit Boosting Ideas, Tips & Techniques To Help You Gain Maximum Marketing Value From Every Brochure!

A powerful brochure is one of the most effective marketing tools any business could have, particularly for businesses here in Tenerife. It’s an excellent opportunity to deliver important information about your company, products or services, and is small and handy to pick up and read, and keep for later!

A typical brochure format offers you plenty of room to provide everything you need to say to attract attention for your business and what you offer. With brochures coming in varying sizes, shapes and forms you have as much space as you need to present a compelling marketing message.

Some top tips for how to design a website

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are some important concepts and rules of thumb to observe to make sure your website performs well.

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.

One of the most important yet most neglected skills in marketing is copywriting!

You use words to persuade. You use words to paint a picture in the reader’s mind of how using your service is better than using any of your competitors.

Whenever you write a letter, an advert, a brochure, a website, an article – or any other written communication, including email – you’ll benefit from copywriting skills.

It takes time to learn effective copywriting. Yet you can learn a few tricks of the trade that will help you along very effectively. So, let me introduce you to the ‘AICPBSAWN’ formula of one of America’s best copywriters, Brian Keith Voiles, a man who charges a minimum of $10,000 for an advertisement or sales letter!

How to sell more by telling your customers to wait!

This is a tried and tested principle which is used everywhere – yet most business people don’t even think to consider it in their own marketing and selling. Those who use it to great effect, sell a lot more by effectively using this technique.

The Zeigarnik Effect was discovered in 1927 by Russian psychologist Bluma Zeigarnik, and simply states that we remember interrupted tasks best. The reason for this is that tension is created inside us when there are unfinished tasks.