Posts Tagged ‘Sales’

How To Generate Word of Mouth Advertising and Referral Business

People like to refer business to you.

When we ask business owners how they find most of their clients, the answer is most times, “through word-of-mouth”.

That is, clients and customers who refer new clients them are responsible for the largest portion of their new business.

Now that’s both the GREAT and the BAD news about word-of-mouth!

It’s great because it means you are doing a good job. People like you and what you do, and they talk to other people about you.

How to sell more by telling your customers to wait!

This is a tried and tested principle which is used everywhere – yet most business people don’t even think to consider it in their own marketing and selling. Those who use it to great effect, sell a lot more by effectively using this technique.

The Zeigarnik Effect was discovered in 1927 by Russian psychologist Bluma Zeigarnik, and simply states that we remember interrupted tasks best. The reason for this is that tension is created inside us when there are unfinished tasks.

How To Create Effective Headlines And Win More Business

Your headline it the most important aspect of ALL your marketing communications. Sales letters, brochures, adverts, even when customers enter your premises.

If your headline doesn’t appeal, your prospects will ignore you. If your headline doesn’t grab them, interest them, excite them, speak to them, sell to them – you’ll be ignored.

Let’s try a couple of examples:

“Woman gets a job in Los Cristianos”

Does that excite you? Does it grab you? Are you desperate to find out the story about a woman who gets a job in Los Cristianos, like so many others? Maybe it would evoke a vague feeling of curiosity, but that’s all.